There are some days when I wake up and have to remind myself of this very point… it’s not all bad news.

It’s been a really hard year for most of us (if not all of us) and some days it’s hard to pick myself up out of bed every morning and go to work. The company I’m currently working for recently did lay-offs in my office. I was one of the lucky ones who was spared my job but was informed that I will be moving to a new division of the company. I’m currently in music and am moving to the film division… an area that I’m not unfamilar with having worked in music licensing for TV shows and films.

My brother works for General Motors and has been lucky enough in his career to have advanced through the ranks into a management position. He currently is doing the job of 3 people and has the job titles of 3 people to go along with it! With GM declaring bankrupcy my parents (who are both retired) and I are waiting to see what the future has in store for my brother and the entire city of Oshawa.

The good news is that we are all pulling together and understand that this is what we have to do to get by until bigger and better things come our way. We are both in our 30’s which is lucky for my brother and I… being young in times of economic uncertainty does have its advantages.

To cheer myself up I spend a lot of time with family, friends and loved ones. DJing also keeps a nice bright smile on my face. It’s such a great escape to get behind the decks and just throw down an awesome set that everyone on the dance floor enjoyed just as much as me. I also spend a lot of time outdoors (I know it’s hard to believe with how busy my life and my schedule is!). Here are some photos I took on a recent walk with Kenny and Winston.

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I just got a new digital camera which I am already in love with. It is a simple point and shoot digital camera that also takes HD video! I’ve been looking for a camera for a while and with so many on the market I honestly didn’t know where to begin. Do I want one with various lenses? Do I want one that focuses on video? Do I want to buy both a video camera and a digital camera? The choices are endless. For me the choice became clearer by someone who I never thought would have an influence on my life let alone any decisions that I made in it. That person was Avril Lavigne.

Her commercials have been appearing on TV for a while now featuring these colourful little cameras called “elphs” (an acronym for Electronic Physics). Avril Lavigne is just so cute and her music is so catchy… you can’t help but watch the commercials when they come on TV (or at least I can’t, being a fan of her music). I especially loved the commercial [youtube]yEWIv-wIBG8[/youtube] where she is going through a trunk of fun clothes trying them all on and taking photos of herself. The latest commercials feature Avril surrounded by a wall of cameras and she finally picks a little red one that also takes HD videos! When I saw this commercial it sealed the deal for me.

I am now the proud owner of a Canon SD780 IS Digital ELPH and I love it! It allows me to take HD videos of my much loved dog Winston [youtube]QYJ1iYvcXf4[/youtube].  It will also allow me the ability to create an audio, video and photo blog that I’ve wanted to do for a long time.  So welcome to the first post of my new blog!

This isn’t the first time that Canon has enticed me with their advertising. You’ll all remember the Anna Kournikova commercials featuring the tennis star taking photos of her ‘oh so adourable’ long haired Chihuahua. That almost got me to buy the camera… almost – although I still fully intend to create my “wall of Winston” featuring Winston in various poses, surroundings and enjoying life. 🙂

This leads me to my question – how influenced by advertising are you? I have to say that I am very influenced by advertising. In this vast marketplace in which we live none of us have the time to research every single product we buy.. so for me advertising lets me know what is new in the marketplace and helps me to make a decision on what to buy. Am I alone? Somehow I don’t think so. If a company like Canon can afford spokespeople like Avril Lavigne and Anna Kournikova to help make my decision on what camera to buy a little easier, then I can say with some certainty that I am definitely not alone.

Another purchase I have made recently based solely on advertising – Covergirl Eyelights Mascara. Who wouldn’t want a mascara that brightens your eye colour? Especially for all of those photos I’m going to be taking with my new digital Elph camera! That Wall of Winston is only a few more clicks away!

To celebrate (and to say thank you for the gift of my beautiful camera)… Kenny and I went out for dinner!


  • profileLisa Bassett is a Digital Marketing and Social Media professional from Toronto, Canada.