I just got a new digital camera which I am already in love with. It is a simple point and shoot digital camera that also takes HD video! I’ve been looking for a camera for a while and with so many on the market I honestly didn’t know where to begin. Do I want one with various lenses? Do I want one that focuses on video? Do I want to buy both a video camera and a digital camera? The choices are endless. For me the choice became clearer by someone who I never thought would have an influence on my life let alone any decisions that I made in it. That person was Avril Lavigne.

Her commercials have been appearing on TV for a while now featuring these colourful little cameras called “elphs” (an acronym for Electronic Physics). Avril Lavigne is just so cute and her music is so catchy… you can’t help but watch the commercials when they come on TV (or at least I can’t, being a fan of her music). I especially loved the commercial [youtube]yEWIv-wIBG8[/youtube] where she is going through a trunk of fun clothes trying them all on and taking photos of herself. The latest commercials feature Avril surrounded by a wall of cameras and she finally picks a little red one that also takes HD videos! When I saw this commercial it sealed the deal for me.

I am now the proud owner of a Canon SD780 IS Digital ELPH and I love it! It allows me to take HD videos of my much loved dog Winston [youtube]QYJ1iYvcXf4[/youtube].  It will also allow me the ability to create an audio, video and photo blog that I’ve wanted to do for a long time.  So welcome to the first post of my new blog!

This isn’t the first time that Canon has enticed me with their advertising. You’ll all remember the Anna Kournikova commercials featuring the tennis star taking photos of her ‘oh so adourable’ long haired Chihuahua. That almost got me to buy the camera… almost – although I still fully intend to create my “wall of Winston” featuring Winston in various poses, surroundings and enjoying life. 🙂

This leads me to my question – how influenced by advertising are you? I have to say that I am very influenced by advertising. In this vast marketplace in which we live none of us have the time to research every single product we buy.. so for me advertising lets me know what is new in the marketplace and helps me to make a decision on what to buy. Am I alone? Somehow I don’t think so. If a company like Canon can afford spokespeople like Avril Lavigne and Anna Kournikova to help make my decision on what camera to buy a little easier, then I can say with some certainty that I am definitely not alone.

Another purchase I have made recently based solely on advertising – Covergirl Eyelights Mascara. Who wouldn’t want a mascara that brightens your eye colour? Especially for all of those photos I’m going to be taking with my new digital Elph camera! That Wall of Winston is only a few more clicks away!

To celebrate (and to say thank you for the gift of my beautiful camera)… Kenny and I went out for dinner!