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I had the pleasure of attending WWE RAW last Monday night at the Air Canada Centre. Of all of the events I’ve attended in my lifetime I have to give credit to WWE for their massive stage productions, larger than life sound and lights and for their ability to engage the audience in all of their events.

I’ve followed WWE for many years (including back in the days when they were still known at the WWF with stars like Hulk Hogan, Jake The Snake Roberts, The Hart Foundation, and others), but I always enjoy going to their live events. They are always so much fun and it’s entertaining to watch the fans get so into every match.

The WWE have set the bar high as far as their online marketing initiatives are concerned. Their web-site is ranked 553 in the world and is accompanied by a very busy WWE youtube channel and their own social network – WWE Fan Nation. They employ about 560 employees and bring in almost $400 million a year in revenue. They’ve reached into TV, Film, Music, Pay Per View Programming, DVD and Video sales, digital, the internet, mobile, video games, advertising, merchandise and more!

At this particular RAW event they included a Toronto angle by bringing back Trish Stratus to not only host but wrestle! She definitely has star power and it was interesting to hear some of the things that she’s been doing since leave the WWE like opening a yoga studio and staring in her own travel tv show!

I took some pretty awesome videos and pics from the show Monday night. Here they are… Enjoy!




AUTHOR

  • profileLisa Bassett is a Digital Marketing and Social Media professional from Toronto, Canada.