Born in the small town of Nuneaton, England (just outside of Birmingham), Lisa came to Canada when she was 1.5 years old and grew up in the automotive metropolis of Oshawa, Ontario. She entered into the world of theater, entertainment, music and show business at the young age of 2 as a gifted ballet, tap and jazz dancer. Her love for music and rhythm kept her dancing for 16 years and even took her to perform in festivals in such places as Spain and Africa, as well as in competitions across Ontario. After spending 8 hours in a dance studio every day for 16 years, it’s not a wonder that she chose a career path that focused on music and the music industry.

Once she completed high school, Lisa decided to pursue a career in Journalism, focusing on music and entertainment. Her articles were picked up and featured in the local paper even before graduating college and some were even picked up by the youth section of the Toronto Star. Her interest in the music industry, the economy and business behind bands and the talent that exploded from their voices and musical instruments fascinated her and she knew she had to further explore this avenue.

After several years of freelancing, writing for magazines, newspapers and web-sites, she started her own artist promotions company, SmakDab, which brought the likes of North Bay’s own Left Hand Switch (later renamed to High Holy Days and signed to Road Runner Records) to Toronto for their first gig. Due to her publicity background the performance was more of a record industry artist showcase with the audience filled with heads from the music industry. While working at Universal Music it was mentioned that the reason High Holy Days were signed to Road Runner was because of this industry showcase that first brought the band to the attention of the music industry.

During this time, Lisa became very interested in electronic music. Her fascination with dance music culture led her to learn the art of DJing under the persona of Lady Bass, a craft that she still practices today and has showcased to audiences and fans across Canada and in parts of the UK. She loved broadcasting via internet radio to the world which gave her the opportunity to expand her fan base and audience without even leaving the comfort of her own home DJ set-up. During this time she made many friends in the DJ community, as well as in Internet radio and secured residences on such stations as, Global Groove Radio,, and presently on and played as a guest on many other stations including (owned by Iceberg Media). She also held down many resident AM and FM shows including CHIN 100.7FM and CKLN 88.1FM in Toronto.

With all of this radio experience under her belt, it wasn’t long before she secured a position at the MAC Cosmetics-funded Internet radio station as the Electronic Music Representative and resident DJ for the station. The idea of choosing music that could affect how people react to or feel about a situation, place, time or experience fascinated Lisa, and she knew that it was something she had to explore further. ‘How could I DJ and play music for TV shows, commercials, video games or films?’ she thought. But she also knew that she needed to further explore the administrative side behind the music industry before pursuing this avenue.

This is what led her to a career move to SPG Music. It was more of an administrative role but it gave Lisa the opportunity to see first hand what it was like to work behind the scenes of the music industry. Her talents in the area of writing, web-site creation, marketing and promotion soon lead to a larger role within the company that was ever expanding and constantly teaching her new things and presenting new opportunities.

One of these new opportunities was with Warner Music as a Synch Music Licensor, as well as in Strategic Marketing to cover a maternity leave. Lisa finally knew how she could play music for others to hear during commercials, TV shows, films and in video games – through synch music licensing! The position at Warner Music lasted just over a year but taught her so much about music licensing, music rights, contractual negotiations, business affairs, the processes behind short and long form licenses and the tight timelines that music supervisors have to work with for their productions, as well as what is needed in terms of audio for post-production. Lisa found this area of her job so interesting and exciting! It also seemed like the perfect cross over between the music industry and DJing.

It’s not a wonder that when 1-800-MISSING (later renamed to MISSING) called looking for a music supervisor to work on their show, Lisa jumped at the opportunity. Although their per-episode budget for music was quite low, it gave her the opportunity to work with indie music and artists who wouldn’t normally get the opportunity to be heard on TV. It presented an excellent opportunity for her to work with these artists to expand their audience, help with their development, work with their current marketing plans and put a little money in their pocket in the process. The entire experience as the music coordinator/supervisor with MISSING was amazing: from working with such a talented composer (Andrew Lockington) to working with 2 very musically-inclined Executive Producers (Glenn Davis and William Lauren) to the uber-talented and cooperative post-production staff at Technicolor, right down to the team at Lions Gate. The entire experience shined a light on an area that Lisa wanted to continue to grow in and explore. It also led to music supervision opportunities on several episodes of Zoey Busiek Wild Card. After 3 Seasons MISSING was canceled and Lisa went on to continue her pursuit of the arts, entertainment and music industries working at the Mississauga Living Arts Centre, Attila Glatz Concert Productions, E1 Entertainment (formerly known as KOCH Entertainment Canada), and The Corporation of Massey Hall & Roy Thomson Hall.

She left the Arts and moved on to working at Air Miles doing social media and mobile marketing. She later left Air Miles to manage social media for Loblaws Companies Limited (for brands like Loblaws, No Frills, Superstore and President’s Choice). She more recently moved on to Koodo, Canadian Tire Corporation (managing social for the Corporation and Jumpstart) and most recently to Aimia to manage social media strategy for Aeroplan.

Here you will see some examples of the internet marketing features I got during my previous position with E1.

Below are some of the Facebook ads that I’ve created linking to various calls to action by users.


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Category: DJ Web-site

Features: Interactive multimedia content, podcast, social media integration, mobile friendly, cross posts to twitter and facebook

Summary: Lady Bass wanted a site that she could easily update with audio, video, mixes, podcasts and more. She also wanted something that demonstrated her extensive social media presence, as well as her unique style and personality. The result is an easy to update and navigate WordPress style blog/web-site where her fans can subscribe to her blog, monthly newsletter, podcasts and more!

Total Project: Web-site design, logo design, business card and flier design, product design, social media, podcasts, and more.



Category: Personal Trainer/Health & Wellness site

Features: Testimonials, ability to register for the site to receive an email newsletter (that is also integrated and sent through her site), easy click to contact for no-obligation fitness assessment, easy to update blog, photos and description of business

Summary: When Lisa Maxwell spoke to me about her personal training business I could sense her passion for health and wellness and her excitement about the opportunities ahead. We discussed the look and feel of her site and what kept coming across was that she wanted something clean, user friendly and clutter free. What resulted is a site is not only elegant, be is also one she can use to easily demonstrate her business and one that can grow in the years to come.

Total Project: Web-site design, logo design, business card and flier design, studio sign design, and more.



Category: Singer/Songwriter site

Features: Interactive multimedia content, social media integration, mobile friendly, blog and info to easily keep her fans up to date

Summary: Melissa Bel approached me while I was working at E1 Music and asked if I could create an artist site for her that not only represents her at her presence stage in her music career, but will also allow her to keep her fans up to date on when and where they can see her live, her albums, see her videos and photos from her tour and read her blog. The result is something she can easily update and allows fans to subscribe to her email list so that they can receive her email newsletter, as well as read her blog about what is happening in her life performing live and touring. They can also easily access her social media presence through her handy widgets.

Total Project: Web-site design.



Category: DJ Collective site

Features: Interactive multimedia content, social media integration, mobile friendly, blog and easy to post event info

Summary: The CHILLS DJs have been around for many years but only recently decided to ramp up their web-presence with an updated website. They wanted a site that featured information about each of the members, discussed the events they have coming up, talked about their past events, allowed fans to sign up for their fan-club and also displayed their social media presence. The result is something that not only captures their branding, but also represents them as a DJ collective.

Total Project: Web-site design.



Category: Personal Web-site/Portfolio site

Features: Interactive multimedia content, social media integration, mobile friendly, blog and easy to post web portfolio

Summary: I’ve been working towards a site for many years now that accurately portrays my career, my skills, talents and professional success stories. It will always be a site in the making but I’m happy with how far this site has come. I wanted something that demonstrates my skills in web-design, content management, graphic design, social media, video, journalism and more. What has resulted is a site that I’m very happy with and is a unique work in progress. Every day I find new things I can add or change about my site that streamline it more and more.

Total Project: Web-site design, logo design, business card and more.



Category: Dog Walking, Pet Care and Pet-sitting site

Features: E-commerce shop for services, book services online, contact form, read reviews from other customers, description of services with prices

Summary: Pawsitve People Pet Care was a business I created while living in Oshawa. I was working from home at the time and had a dog of my own, but noticed that during the day a lot of dogs went unwalked and uncared for because their owners didn’t have options for services. I wanted a web-site that allowed visitors to view the service options, they could book them and pay for them all online without worrying. I also wanted the ability to advertise specials (via a scroller), communicate with visitors (through a guestbook), and visitors could read reviews from other customers.

Total Project: Web-site design, logo design, business card and flier design, product design, and more.


Recently a lot of people have been asking me how they can make their own dog food at home. Here is the recipe that I use. Its very easy, healthy and actually costs less than store bought, mass produced dog food. This diet is based on the BARF diet.

I’ve been the lucky and proud mom to a Bichon Frise named Winston that I rescued from Happy Tails Dog Rescue about 5 years ago. Since then its been a match made in heaven and I’ve enjoyed every minute of having him.

Strangely, around the time of the pet food recall back in 2007 Winston went off of eating his dog food. At the time I was buying him the best food I could buy but it was made by Menu foods (like most dog foods) and I don’t know if there was something wrong with it… but after several days of not eating I got scared and decided to start making my own dog food. I read a lot of web-sites and books about what I can and can’t feed my dog and finally came up with a diet that suits his needs and palette.

Recently a lot of people have been asking me how they can make their own dog food at home.  Here is the recipe that I use. Its very easy, healthy and actually costs less than store bought, mass produced dog food. This diet is based on the BARF diet.

One of the deciding factors that this diet was healthy for Winston in general was the fact that he had started to develop a small tumour under his left leg (in the arm pit area) and after a few months of feeding him his new diet the tumour completely disappeared! His health also improved as did his energy level. He seemed like a much happier dog overall.

Some people have commented that their dog tends to beg a lot now that they make his own food. I’ve never had that issue with Winston. He is eager to eat and often sits with me while I put together his food.

Hint – if you feed your dog 1 cup of dog food kibble, the equivalent is to feed him/her 1 cup of fresh food packed down.

Recipe: (makes about 14+ portions of food based on feeding Winston 1.5 cups of food a day, divided into 2 meals)

In a large slow cooker pot set to Low to cook overnight combine the following:

1kg of frozen mixed vegetables (contains peas, carrots, corn, beans, etc.)
1 cup of dried cranberries
1/2 cup ground flax seeds (also called flax seed meal)
1 3/4 – 2 cups of Brown California Rice
1 apple cored and sliced (be sure to remove all of the core as it is poisonous to dogs)
1 can of pure pumpkin
1 tin of Bean Medley (thoroughly washed and drained)
2 fresh carrots sliced and chopped thinly
6-8 small potatoes sliced and chopped
2 cups of chicken or beef broth

Mix together in the slow cooker bowl all of the above until all ingredients are spread evenly throughout for cooking.

Add 1-2 cups of water poured over the top to ensure adequate moisture
Add 2 chicken legs (with backs attached) to the top of the above ingredients

Cover with lid and cook overnight (approx 6-8 hours on low)

When the food is done cooking remove 2 cooked chicken legs from the top of the meal (using tongs or a fork) and de-bone them (be sure to get the small bones too).  Add chicken meat back to food and discard bones.
Take 1 pound of lean ground beef and brown it in a frying pan. Drain excess grease. Add browned ground beef to the rest of the food and mix together.
Allow food to cool and done!

From here we usually portion out the entire batch into several small plastic containers with 1 days worth of portioned food in each. We then freeze them all and remove from freezer to fridge 1 day in advance (to thaw) as needed. I usually put the food in the microwave for about 40-60 seconds to warm before serving. Be careful it is not too hot for your pet to eat to avoid burning his/her mouth.

Winston loves it! He gave it 4 paws up!

If you have any questions – don’t hesitate to contact me or leave a comment.

Here are also some handy lists of foods not to feed your dog:
Foods to Avoid Feeding Y0ur Dog
Dangerous and Toxic foods to Dogs
25 Human Foods Toxic to Dogs


  • profileLisa Bassett is a Digital Marketing and Social Media professional from Toronto, Canada.