Internet,Music

Site: LadyBass.net

Category: DJ Web-site

Features: Interactive multimedia content, podcast, social media integration, mobile friendly, cross posts to twitter and facebook

Summary: Lady Bass wanted a site that she could easily update with audio, video, mixes, podcasts and more. She also wanted something that demonstrated her extensive social media presence, as well as her unique style and personality. The result is an easy to update and navigate WordPress style blog/web-site where her fans can subscribe to her blog, monthly newsletter, podcasts and more!

Total Project: Web-site design, logo design, business card and flier design, product design, social media, podcasts, and more.




Internet,Music

Site: Melissa-bel.com

Category: Singer/Songwriter site

Features: Interactive multimedia content, social media integration, mobile friendly, blog and info to easily keep her fans up to date

Summary: Melissa Bel approached me while I was working at E1 Music and asked if I could create an artist site for her that not only represents her at her presence stage in her music career, but will also allow her to keep her fans up to date on when and where they can see her live, her albums, see her videos and photos from her tour and read her blog. The result is something she can easily update and allows fans to subscribe to her email list so that they can receive her email newsletter, as well as read her blog about what is happening in her life performing live and touring. They can also easily access her social media presence through her handy widgets.

Total Project: Web-site design.




Blog,Internet,Links,Music

Today’s musicians, both mainstream and indie, are using social media to connect with fans, build anticipation, and generate revenue in new and unique ways. The products range from singles to mix tapes to digital six-packs, even oddly shaped USB sticks, vinyl, and the occasional traditional album. But how are these artists reaching their new fan bases online through social channels? Much like the business world, social media promotion for musicians is still a very new game, with no exact recipe for platinum success. There are however, some innovations being put forth, and a new connection is being formed between artists and fans — a connection that empowers both to give each other what they are looking for.

mixing board imageGreg Rollett runs a music marketing company from his laptop in Orlando, FL. He is an advocate of the New Music Economy and very hopeful that artists can still live the rock star lifestyle in the digital age. Connect with Greg on Twitter, @g_ro.

Today’s musicians, both mainstream and indie, are using social media to connect with fans, build anticipation, and generate revenue in new and unique ways. The products range from singles to mix tapes to digital six-packs, even oddly shaped USB sticks, vinyl, and the occasional traditional album.

But how are these artists reaching their new fan bases online through social channels? Much like the business world, social media promotion for musicians is still a very new game, with no exact recipe for platinum success.

There are however, some innovations being put forth, and a new connection is being formed between artists and fans — a connection that empowers both to give each other what they are looking for.


Fan-Funded Projects


Kickstarter Image

We have all heard about the success of micro lending organizations like Kiva, which use multiple small payments to contribute to a larger goal. The same process is being applied to creating an album or a music-based project.

One such project is the Washington D.C.-based indie hip-hop group Panacea. The producer/MC duo listed their project on Kickstater, a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers, and others.

The project was posted on the morning of February 26th. According to Jeremy Calvery, the group’s Director of Digital Media and Promotion, “We were at $1,000 before the end of the first day. We had to increase the number of $200 packages from three to five over the weekend because people were e-mailing and literally begging for the chance to ‘buy’ the whole back catalog. Less than five full days from the first e-mail to the list, we had reached the funding goal of $3,800, which was set to be just a bit more than what the minimum press of 250 vinyl copies was going to cost.”

Another hip-hop outfit, the Get Busy Committee, also launched a project on Kickstarter. In their drive to raise $3,218, they included one premium pledge level at $1,000 — an investment that netted the donor a song about him or herself to be included on the record, as well as a platinum plaque. They sold this spot within 24 hours.


Using Video to Create Buzz


Another approach musicians are taking is the use of web video series. Indie pop artist Mike Posner has been telling his story over the course of a video series titled “One Foot Out The Door.” Daniel Weisman, Mike’s manager, stated that he was attempting to create an income stream for Mike while he was finishing college and working on his debut album.

Daniel and his management company Elitaste were approached by the shoe company Puma about integrated artist campaigns. Puma ended up sponsoring Mike’s last semester in college, and provided a camera crew to follow him from classes, to the studio, to shows all over the country.

Daniel wanted to do something special for the Mashable (Mashable) readers when I reached out to him, so fresh off the upload, here is the premier of Episode #10 of “One Foot Out The Door.”

Live streaming has also been worthwhile for big announcements. Underground artists the Kottonmouth Kings turned to Ustream to tell their fans all about their new album and when they could expect it in local stores.

The video was watched live and formatted like a press conference, with fans getting the chance to ask questions and share their feedback. It was a smart way to bring their fans into the experience and give back to the community that has supported them for 10+ years.


Creativity From the Fans


Mulba 2.0 ImageRob And Kal are a pop/rock act from the UK who are taking fans inside their studio and the music creation process. They call it Mubla 2.0, which Rob defined as “our interactive recording project where we come up with song ideas and you help us develop them with your comments, suggestions and musicianship.”

So far they have five songs in progress with fans like Adam saying, “I just feel the intro has a little too much going on and 2.33 to 2.56 I almost want the piano to play and pull at the heart strings.” Another commenter named Russell gave tips like, “Think drums and a bit more of heavier guitar would go down nicely particularly near end.”

This concept empowers fans and gives them a product they feel responsible for and connected to. The project can only strengthen the bond between fans and artists, and result in an easier sale when the time comes to release an album.


Reaching Out to Non-Music Bloggers


Glasses Malone ImageGlasses Malone, a new artist signed with Cash Money Records, is turning to bloggers to get the word out about his new album “Beach Cruiser.” What makes his campaign unique is that unlike traditional artists who look to get their tracks on highly trafficked MP3 blogs and review sites, Glasses and his team are focused on adding value to bloggers whose primary focus is not on music.

A marketing rep for Glasses told me, “These bloggers are more open to running contests and integrated campaigns than traditional music bloggers because they are not accustomed to being pitched by a major label artist. We have found blogs that love unique and fresh content that will separate them from their peers and competition, and it is working out very well for us so far.”

Armed with a research team, they have been targeting biking blogs, college blogs, beach lifestyle sites and more, all with the hope of driving new traffic to Glasses’ site and generating some pre-album buzz.


Conclusion


No matter what the labels and corporations are doing, musicians are taking it upon themselves to use social channels to connect with fans, offer value, and create relationship. This has ultimately led to new business models and revenue streams from sponsorships, touring and live appearances, custom products, and social monetization through advertising.




Blog,Internet,Music
I found this excellent article on Mashable that I thought I’d share. I found it especially relevant after reading the book “Appetite for Self Destruction” about the crash of the Music Industry in the Digital Age.

newspaper-keyboard

What the news industry is experiencing now, the music industry started dealing with 10 years ago – falling revenue and a migration to digital. Ten years on, the music industry is still coming to grips with the changes. A new force – iTunes – has emerged and with it, the iPod, the MP3 and a shift in consumption that has resulted in 95% of music downloads resulting in no payment to the creators, at least according to IFPI data.

As the news industry faces up to the digital challenge, it’s worth looking at the music industry’s last decade to understand what the news business has coming. Its future success will depend on:

– Its approach to the notion of ‘free’ content.
– Its ability to adapt not just its own process, but that of the ecosystem surrounding it.
– Its willingness to embrace new technology, to experiment and innovate and its openness to the needs of consumers.

What follows is a list of four things the news industry can learn from the music industry’s last decade.


1. Rumors of your death will be greatly exaggerated


The ‘death’ of the music industry has been playing out now for a decade. And yet, millions of people still buy CDs. Even though they’re freely available on P2P networks and cheaper in a digital format, physical CDs still matter to people. Even vinyl still matters to people. It’s safe to say then, that there will be fewer newspapers sold in ten years, but there will not be none.

The music industry exists because people love music. Some businesses in that industry might be less profitable now, but people still love music as much as they ever did. The newspaper business exists because people need news. Profitability is wilting, but in a world overloaded with messaging from all manner of sources, the need for original, exclusive, highly relevant and genuinely useful content has never been greater.

Lesson: Just like people still want music, people still need news. The news industry isn’t dying, but it must evolve to avoid stagnating.


2. The print industry’s brand will suffer


The music industry has copped a beating over the last decade — much of it has been deserved. There are countless examples of insanely disproportionate lawsuits that have outraged reasonable music consumers. Combine this with the lingering notion that major record labels are suit-filled factories with a taste for vulnerable, indie blood and you can start to see why the music industry gets blamed for all of music’s ills.

The print industry might have the same coming. Earlier this year, the Associated Press board voted to “pursue legal and legislative actions” against those using content without permission. Aggregators will be the first targets of these actions. The AP has also committed to a remarkable plan which will see it charge up to $2.50 per word for use of its articles.

statesman-link

Rather than embracing the notion of “do what you do best and link to the rest” and maximizing the value of the link economy, the AP appears to be choosing the litigious route. When the music industry stared down Napster and BitTorrent, it too chose the path of litigation. And while litigation effectively throttled Napster (and a number of subsequent players) it did little to slow the spread of illegal downloads and nothing to engage a generation of consumers embracing a new form of consumption.

The legality of aggregators who reprint an excerpt of text and link to it is a gray area. As the argument over the nature of copyright for print online develops, expect the boundaries of ‘fair use’ to be tested. If we learn from the music industry’s experience, we can expect any fallout from the testing to splash on to the news industry at large.

Lesson: Learn from the mistakes that the music industry has made. The news industry’s brand might suffer, but the decline in public perception can be mitigated by embracing new forms of content distribution.


3. The ecosystem is the problem


Music industry people see the digital opportunity. However, seeing an opportunity and making the most of it are two different things. One of the major issues for the music industry in the last decade has been evolving the music ecosystem away from making, selling and distributing physical CDs and towards new digital distribution models.

Artists, managers, labels, publishers, press, distributors, packagers and producers are all still to some extent entrenched in traditional ways of thinking about the music industry. Innovation has to overcome the combined inertia of all these forces to see the light of day.

newspaper-boxes

The news industry will have the same problem. Anyone who makes a living off the process of supplying, writing, editing, printing and distributing printed piles of paper all over the country will have to be transformed if the news industry is to embrace the digital opportunity. Most importantly, consumers will always prefer free. Regardless of whether its music or news, it’s hard to convince people to pay for something they’re accustomed to getting for free.

There are plenty of smart people in the news business with smart ideas about how to evolve. News Limited’s Australian CEO John Hartigan had this to say:

“How many journalists … have written a story recently that was original, exclusive, highly relevant and genuinely useful to [their] audience? … Fewer papers are being sold and in my view it’s because many of them are largely boring and irrelevant to their readership. Their content is ubiquitous rather than unique.”

Hartigan understands the problem and sees the opportunity to embrace new ideas. But ideas and insight aren’t the issue, execution is.

Lesson: The news industry has great ideas, but execution will remain a problem until it learns to let go of old models of reporting, distribution, and consumption and evolve.


4. This is the end of one-size fits all


It used to be that music fans had one main way to consume musical products – the CD. What the music industry is now learning is that music fans come in all shapes and sizes and are willing to consume all types of musical products, from free to outrageously premium.

News (news) is no different. It’s no longer about one paper for all people. It’s about news distilled from many different sources, delivered many different ways on a range of platforms.

monocle

People have shown they will pay for premium products in specific niches. The success of publications like Monocle is testament to that. Best described as the Economist of lifestyle magazines, Monocle isn’t just a magazine, but a multi-platform brand encompassing the magazine, a physical store with Monocle branded merchandise, and a web presence that publishes text, audio and video content. Consumers engaging with Monocle can buy the magazine in stores, they can access content for free online, they can pay to engage online more deeply or they can go to a Monocle store and buy Monocle products.

The news industry is going to have to develop a similar model that matches multiple products, at multiple price points, through the right channels to the right consumer. This is starting to happen, but there’s a long way to travel before people understand that a stand-alone, general news website isn’t a sustainable business model.

Lesson: Independent music artists have found a way to make money by developing new, innovative value-add models — the news industry must follow suit.

A decade ago, the record industry was blindsided by the shift to digital. Analyzing the impact of that change is a worthwhile exercise for anyone with a stake in the future of news. Where do you think the news industry should be heading? Leave your thoughts in the comments.




Blog,Internet,Music

Aside from my career in Online Marketing and Social Media, some of you may not be aware that I am also a DJ.

In the DJing world equipment is pretty standard… turntables, cd players, a mixer, amp, speakers, headphones, turntable needles and you are pretty much set.

Lately I’ve been using Serato to DJ out live at clubs, bars, raves and events and as much as I love that I don’t have to lug hundreds of records around with me anymore and have the convenience of having my entire music library on my laptop, with Serato there tends to be issues with unplugging and plugging in equipment in order to connect Serato to the system.

Pioneer announced that they have come out with a new CDJ turntable that blows away the competition and will also make it a lot easier to DJ live… in some cases with only a memory stick! This delightful innovation is called the CDJ 2000!

Check out this demonstration! 🙂




Blog,Internet,Music

I’ve waited my entire adult life to see one band – and that band came to Koolhaus on Wednesday  12, 2009! The band I’m talking about – UNDERWORLD!

Instead of talking about how amazing it was. I thought I’d show you. I took photos and vidoes of every song at the concert… except for the encore. The hardest part about doing this was trying not to dance… which proved to be impossible. 🙂

Enjoy! And thank you Underworld for such an amazing show!

Here is the setlist:




Blog,Internet,Music

I think it’s important when using social network tools like Twitter that with tools like tweetback it can cause you to become very disconneted from your audience. This article helped to remind me as an artist about how to use tools like Twitter… and that this is only the beginning! (how exciting! :))

From: Amanda Palmer
Subject: twitter power, or “how an indie musician can make $19,000 in 10 hours using twitter”

this story has just been blowing people’s minds so i figures i should write it down.

1.
FRIDAY NIGHT LOSERS T-SHIRT, $11,000

about a month ago, i was at home on a friday night (loser that i often am when i’m not touring, i almost never go out) and was, of course, on my mac, shifting between emails, links and occasionally doing some dishes and packing for a trip the next day. just a usual friday-night-rock-star-multi-tasking extravaganza.

i twitter whenever i’m online, i love the way it gives me a direct line of communication with my fans and friends.

i had already seen the power of twitter while touring…using twitter i’d gathered crowds of sometimes 200 fans with a DAY’S notice to come out and meet me in public spaces (parks, mostly) where i would play ukulele, sign, hug, take pictures, eat cake, and generally hang out and connect. this was especially helpful in the cities where we’d been unable to book all-ages gigs and there were crushed teenagers who were really grateful to have a shot at connecting with me & the community of amanda/dolls fans.

i’d also been using twitter to organize ACTUAL last-minute gigs…i twittered a secret gig in LA one morning and about 350 folks showed up 5 hours later at a warehouse space….i played piano, filmed by current.tv, and then (different camera crew) did an interview with afterellen.com.
the important thing to undertsand here is that the fans were never part of the plan..,i basically just INVITED my fans to a press day, the press didnt’ plan it…i did.
i was going to be playing in an empty room and doing q&a with afterellen on a coach with only the camera watching.
it was like….why not tell people and do this in a warehouse instead of a hotel lobby or a blank studio? so i did.

it cost me almost nothing. the fans were psyched.

but back to the bigger, cooler story….

so there i am, alone on friday night and i make a joke on twitter (which goes out to whichever of my 30,000 followers are online):

“i hereby call THE LOSERS OF FRIDAY NIGHT ON THEIR COMPUTERS to ORDER, motherfucker.”
9:15 PM May 15th from web

one thing led to another, and the next thing you know there were thousands of us and we’d become the #1 topic trend on twitter.
zoe keating described it as a “virtual flash mob”.

the way twitter works (if you don’t have it) is that certain topics can include a hashtag (#) and if a gazillion people start making posts that include that hashtag, the topic will zoom up the charts of what people are currently discussing. it’s a cool feature.

so anyway, there we were, virtually hanging out on twitter on a friday night. very pleased with ourselves for being such a large group, and cracking jokes.

how do you “hang out” on the internet? well, we collectively came up with a list of things that the government should do for us (free government-issued sweatpants, pizza and ponies, no tax on coffee), AND created a t-shirt.
thank god my web guy sean was awake and being a loser with me on friday night because he throw up the webpage WHILE we were having our twitter party and people started ordering the shirts – that i designed in SHARPIE in realtime) and a slogan that someone suggested: “DON’T STAND UP FOR WHAT’S RIGHT, STAY IN FOR WHAT’S WRONG”. neil gaiman and wil wheaton joined our party. the fdnas felt super-special.

by the end of the night, we’d sold 200 shirts off the quickie site (paypal only) that sean had set up.
i blogged the whole story the next day and in total, in the matter of a few days, we sold over 400 shirts, for $25/ea.

we ended up grossing OVER $11,000 on the shirts.
my assistant beth had the shirts printed up ASAP and mailed them from her apartment.

total made on twitter in two hours = $11,000.
total made from my huge-ass ben-folds produced-major-label solo album this year = $0

2.
WEBCAST AUCTION, $6000

a few nights after that, i blogged and twittered, announcing a “webcast auction” from my apartment.
it went from 6 pm – 9 pm, my assitant beth sat at my side and kept her eyes on incoming bids and twitter feed.
while we hocked weird goods, i sang songs and answered questions from fans. we wore kimonos and drank wine. it was a blast.

people on twitter who were tuned in re-tweeted to other fans. the word spread that it was a fun place to be and watch.
we had, at peak, about 2000 people watching the webcast.

at the suggestion of a fan early in the webcastm anyone could, on demand, send us $20 via paypal and we would chew,
sign and mail them a postcard. we sold about 70, and we read all those names at the end of the webcast and thanked those
people for supporting us. here’s how the sales broke down:

all the items were signed by moi and hand-packed by beth and kayla._ the items and highest bidders were as follows:_ hilary, ukulele used on the european tour: $640 _jake, “guitar hero” plastic guitar controller used in album promo shoot: $250_ lary b, copy neo2 magazine, plus two post-war trade slap-bracelets & a crime-photo set: $230_ devi, glass dildo, with subtley-sordid backstory: $560 _liz b., “hipsters ruin everything” t-shirt, made by blake (get your very own here!!!!): $155.55_shannon m., my bill bryson book, a short history of neary everything: $280_ nikki, huge metal “the establishment” sign, used at rothbury festival for the circus tent i curated: $450 _j.r., purple velvet “A” dress used in the dresden dolls coin-operated boy video shoot: $400_ jessie & alan: who killed amanda palmer vinyl: $100_ nikki: wine bottle, auctioned BY REQUEST!!! $320 _shannon w., torn-to-shit vintage stockings used in the who killed amanda palmer/ michael pope video series: $200 _jodi,
school-note-book break-up letter, written to amanda from jonas woolverton in 7th grade (i still haven’t emailed him about that….): $250_ daryl, ANOTHER wine bottle, by request, that we had LYING AROUND: $320
and…………..
reto emailed, having barely missed the wine bottle, and asked us to send him “something funny” for $129.99. we sent a heath ledger statuette.

total made on twitter in 3 hours, including the postcards, was over $6000.
again, total made on my major-label solo album this year: $0

3.
TWITTER DONATION-ONLY GIG, $1800

a few days later, i twittered a guest-list only event in a recording studio in boston, to take place a week later.
the gig lasted about 5 hours, all told, with soundcheck and signing. i took mostly requests and we had a grand old time.
first come, first served. the first 200 people to ask got in, for free. i asked for donations and made about $2200 in cash.
i gave $400 back to the studio for the space and the help. we sold some weird merch. i think we should call it an even 2k.

total made at last-minute secret twitter gig, in about 5 hours = $2000
major-label record blah blah blah = $0

…..and for fun, and to thank my fans for being awesome, i’ve been doing some twitter perfomance art, including answering their questions by magic-markering my body until it’s covered, and displaying time-lapse make-up application advice….but that’s another story.

TOTAL MADE THIS MONTH USING TWITTER = $19,000
TOTAL MADE FROM 30,000 RECORD SALES = ABSOLUTELY NOTHING.

turn on, tune in, get dropped!!!!!

love,
amanda fucking palmer
http://www.amandapalmer.net
http://www.dresdendolls.com

p.s.
if you want to read the full blogs and see the pictures from the #LOFNOTC events, i blogged here:

1. the friday night that started it all:
http://blog.amandapalmer.net/post/111667948/twitter-the-beautiful-losers-lofnotc

2. the webcast and magic-marker/make-up mayhem:
http://blog.amandapalmer.net/post/127401792/wasnt-this-supposed-to-be-my-fucking-week-off




Advertising,Blog,Music

Living on Toronto’s waterfront definitely has its advantages. Aside from the beautiful views, amazing walking trails and nice people, there is also the Harbourfront Centre. This weekend this hub of the arts is hosting a free performance by Cirque Du Soleil!  They started setting up the stage last week inside of the Natrel Pond (the ice rink in the winter) and this week have been practising on it. It all looks pretty amazing and I’m so excited to see the final show. From the description on Harbourfrontcentre.com it sounds like it’s going to be something to experience!

Beginning Friday night, two “communities” will form on the Toronto central waterfront: one representing the natural world in which we have our instinctual roots and the urban community, the world we have constructed around ourselves. They’ll make their homes at opposite ends of the site, each in an environment antithetical to their respective world-view.

What will happen as the weekend unfolds and the two communities encounter and interact with each other? You’ll have to join in the festivities to find out – but expect to be amazed!

Here are the schedule and details for everything that’s going to go down.. (which also apparently includes closing Queens Quay!)

I’ll post photos this weekend! 🙂




Advertising,Blog,Music

I just got a new digital camera which I am already in love with. It is a simple point and shoot digital camera that also takes HD video! I’ve been looking for a camera for a while and with so many on the market I honestly didn’t know where to begin. Do I want one with various lenses? Do I want one that focuses on video? Do I want to buy both a video camera and a digital camera? The choices are endless. For me the choice became clearer by someone who I never thought would have an influence on my life let alone any decisions that I made in it. That person was Avril Lavigne.

Her commercials have been appearing on TV for a while now featuring these colourful little cameras called “elphs” (an acronym for Electronic Physics). Avril Lavigne is just so cute and her music is so catchy… you can’t help but watch the commercials when they come on TV (or at least I can’t, being a fan of her music). I especially loved the commercialwhere she is going through a trunk of fun clothes trying them all on and taking photos of herself. The latest commercials feature Avril surrounded by a wall of cameras and she finally picks a little red one that also takes HD videos! When I saw this commercial it sealed the deal for me.

I am now the proud owner of a Canon SD780 IS Digital ELPH and I love it! It allows me to take HD videos of my much loved dog Winston.  It will also allow me the ability to create an audio, video and photo blog that I’ve wanted to do for a long time.  So welcome to the first post of my new blog!

This isn’t the first time that Canon has enticed me with their advertising. You’ll all remember the Anna Kournikova commercials featuring the tennis star taking photos of her ‘oh so adourable’ long haired Chihuahua. That almost got me to buy the camera… almost – although I still fully intend to create my “wall of Winston” featuring Winston in various poses, surroundings and enjoying life. 🙂

This leads me to my question – how influenced by advertising are you? I have to say that I am very influenced by advertising. In this vast marketplace in which we live none of us have the time to research every single product we buy.. so for me advertising lets me know what is new in the marketplace and helps me to make a decision on what to buy. Am I alone? Somehow I don’t think so. If a company like Canon can afford spokespeople like Avril Lavigne and Anna Kournikova to help make my decision on what camera to buy a little easier, then I can say with some certainty that I am definitely not alone.

Another purchase I have made recently based solely on advertising – Covergirl Eyelights Mascara. Who wouldn’t want a mascara that brightens your eye colour? Especially for all of those photos I’m going to be taking with my new digital Elph camera! That Wall of Winston is only a few more clicks away!

To celebrate (and to say thank you for the gift of my beautiful camera)… Kenny and I went out for dinner!




AUTHOR

  • profileLisa Bassett is a Digital Marketing and Social Media professional from Toronto, Canada.